As one of Vietnam’s leading reputable real estate developers, Khai Hoan Land Group officially kicked off the new year 2026 with the event “CEO Summit: Bespoke Your Strategy”, bringing together 250 agencies from both the South and the North. More than just the launch of a new project, the event represents a strategic declaration for a breakthrough development phase, positioning Khai Hoan Land to lead the market in the next growth cycle.

Khai Hoan Land with the brand positioning as a leading reputable real estate developer.

Speaking at the event, Ms. Dinh Nhat Hanh – Vice Chairwoman of the Board and Chief Executive Officer of Khai Hoan Land Group emphasized the Group’s new brand positioning: a leading reputable real estate developer. After nearly 20 years of experience accumulation and resource preparation, the Group will now focus on leveraging its land bank and transforming these advantages into valuable and promising developments. With the philosophy “Excellence in Every Home”, the Group will continue investing and meticulously refining each product so that every development is not only a place to live but also a refined living experience that anticipates future trends and nurtures a civilized community where homeowners find pride and long-term connection.

According to the latest announcement, Khai Hoan Land currently owns and develops a land bank of up to 1,000 hectares located in strategic areas including Ho Chi Minh City (covering former Binh Duong and Ba Ria – Vung Tau), Tay Ninh (formerly Long An), Lam Dong (formerly Phan Thiet), Vinh Long, Phu Quoc, and other key markets. Within the next three years, the Group plans to introduce approximately 20,000 products across key segments such as apartments, villas, and shophouses. In Q2/2026 alone, around 4,000 luxury-standard products are expected to be launched at strategic locations in Ho Chi Minh City.

Previously, Khai Hoan Prime—developed by the Group—had already made a strong impression on the market thanks to its complete legal framework and rapid construction progress. The project has been highly appreciated for its overall planning, integrated amenities, and long-term value growth potential—demonstrating Khai Hoan Land’s credibility, financial strength, and execution capability, while laying a solid foundation for the launch of upcoming projects.

Ready for a new phase of accelerated growth, the event “CEO Summit: Bespoke Your Strategy” officially initiated the launch roadmap for Khai Hoan Land’s new project located along National Highway 13 in Thuan Giao Ward (formerly Binh Duong) – a new growth center of the Northeast Ho Chi Minh City real estate market. Mr. Tran Truong Son – Business & Marketing Advisor for the project shared that since July 1, 2025, when many localities were reorganized under new development orientations, several regions have gradually transformed into industrial and high-tech centers, especially ecosystems focused on AI, research, and innovation. Binh Duong has emerged as a key component of the Ho Chi Minh City mega urban region. The migration of technology experts, researchers, lecturers, and young high-income professionals to this area is expected to generate strong demand for luxury living spaces designed to entirely new standards.

Recognizing this trend, Khai Hoan Land is developing the Bespoke product line—luxury apartments “tailored” to meet the expectations of elite residents, where every space, amenity, and experience is highly personalized. With the rarity of this distinctive product line, Khai Hoan Imperial – Bespoke luxury apartments will possess unique competitive advantages and lead contemporary living trends. It is considered a highly promising product that more than 250 agencies are eager to include in their key sales portfolio for 2026.

According to initial information, Khai Hoan Imperial is located on the frontage of National Highway 13, directly opposite AEON Mall Binh Duong, adjacent to the future Metro Line 2 and a 104-hectare golf course. The project features 41 above-ground floors and 3 basement levels—making it the tallest development in the area to date—providing nearly 1,400 luxury units with multi-layered, distinctive, and top-tier amenities. Notably, Khai Hoan Imperial is developed under a new process that places people at the center, catering to the preferences, lifestyles, and expectations of various customer segments to deliver an entirely new personalized living experience.

According to Mr. Ngo Van – Marketing Director of the project, in both consumer industries and real estate markets, Bespoke-developed products will strongly lead future trends, meeting increasingly diverse lifestyle demands while emphasizing personalization. The introduction of Khai Hoan Imperial not only establishes a new living standard but also represents an emotionally meaningful asset for each homeowner, in addition to strong liquidity, high growth potential, and long-term value accumulation.

From 2026 onward, experts predict that the real estate market will enter a new growth phase—more selective, sustainable, and long-term oriented. In this context, projects that truly understand customer demand, capture the right market movement trends, are built on transparent legal foundations, well-planned urban design, and located along strategic infrastructure corridors—such as Khai Hoan Imperial—will hold significant advantages and create a strong “natural attraction” for both homebuyers and investors.